MY APPROACH

Strategic Pricing Research and Analytics
In my experience as a buyer I was at times left feeling hungry for more information and data throughout the buying process. As I work for buyers and sellers I want to make sure that all available information is brought to the decision process to support our intuition and instincts. Today there are very powerful GIS (Geographic Information Systems) tools, market and area trend information, and other data sources available to help answer questions, uncover opportunities, avoid pitfalls, and accurately determine home values ensuring no money is left on the table.

Relevant, Creative, and Innovative Marketing
Consumers have become overwhelmed with direct marketing materials, email spam, and other adverting and marketing messages that never seem to anticipate their needs and preferences. Selling a home today requires more sophisticated and relevant marketing to cut the through the clutter. Each home has unique features and benefits and each buyer has unique needs. The role of creative, innovative, and data-driven marketing is to bring them together.

Tap Best Available Expertise
There are many benefits to working with the largest full service agency in the region. For every situation there is expertise within our team that can be leveraged for the benefit of our diverse client base. Along with my unwavering focus comes the expertise and support of 65 agents in our Chapel Hill Office!

Contact me for more information about my approach:

1. Home Preparation & Presentation
2. Strategic Pricing Optimization
3. Multi-Channel, Multi-Target Promotion and Marketing
4. Equity Protection and Negotiation
5. Stress Reduction