Strategic Pricing Analysis You Should See Before You List Your Home

There are five primary factors that affect the sale of our homes and investment properties.

1. Location,
2. Size,
3. Age,
4. Condition (Preparation), and
5. Price.

Of these five, we can control two: Condition and Price. Condition is a tangible quality. We can see it, evaluate it and fix it. Price is intangible. It involves perception and is a reflection of all the other factors. Because price is a primary means of achieving our objectives, it is the most important decision to be made. Before listing your home for sale it is prudent to undergo a strategic evaluation of the required repairs and replacements, and the eventual impact of acting or not acting on those items.

Even more critical is a thorough analysis of the various factors that together determine a realistic market value of your property. There are many different approaches to setting a list price but unfortunately most are overly simplistic and based on overly generalized market data that assumes homes are more similar than they actually are.

My approach provides a much more predictive and reliable price recommendation than standard "one click competitive market analysis (CMA)" approaches that have been the norm in the industry.

I am offering a free analysis of your home, or any other home that you are considering buying or selling. There are no strings attached and no required next steps. Just call or email and within a day or two the report will be emailed, mailed or delivered depending on your preference.