Comprehensive Solution versus "Seller Stroking"

Your home ceases to be a home when you begin the selling process. If only it were as simple to accept as it is to state that. There is no denying the powerful emotional connections we have with our homes. But to maximize the sales potential and minimize the stress of the transaction it is imperative to start thinking of your home as a product when considering selling.

"Seller Stroking"

Unfortunately there is something known as "seller stroking" practiced by many agents today, perhaps more than ever in this extended buyers market. Understanding the owner's confusion about shifting home values and anticpating the subjective emotional filter owners use to value their homes, some agents will entice a listing agreement by overpricing a home. This will almost certainly necessitate one or more price reductions, extended listing periods, prolonged inconveniences for the family and statistically likely lower sales prices.

Comprehensive Seller Solutions

The other option is to use a comprehensive solution that leverages data, uses deep market and buyer insights, optimizes pricing on the front end, and deploys an innovative multi-channel marketing strategy to sell your home for more money, in less time, and with far fewer inconveniences.

I use a process to determine pricing and marketing that goes much deeper than the typical "one click" analysis so often seen. While it is important to consider your home a product once the listing process begins it is equally inportant to understand what is truly unique about the "product" including features, improvements, lifestyle benefits and a true understanding of the neighborhood. This is only possible through detailed multi-variate anlsysis of all avaiable data and knowledge.

Hearing the truth about your home is the first step to selling for more.

Contact me for more information about my approach:

1. Home Preparation & Presentation
2. Strategic Pricing Optimization
3. Multi-Channel, Mult-Target Promotion and Marketing
4. Equity Protection and Negotiation
5. Stress Reduction